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Every captured answer is stored with its cited sources. The Sources section aggregates those citations across all your prompts and surfaces: which domains AI engines trust for your category, which specific URLs get cited most, and where your own site ranks among them.

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Two views: Domains and URLs

Sources is split into two sub-pages. Domains shows every root domain cited in your project’s captured answers. Each domain row carries: Delta badges next to each metric show the change versus the prior period of the same length. URLs shows the same data at the individual page level, useful when you want to know which specific article or product page is being read, not just which site.

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Filtering and navigation

On the Domains view, four filter controls let you narrow the list:
  • Type pills (All / Owned / Competitor / Other): instantly re-slice the table without a page reload.
  • Range pills (7d / 30d / 90d): change the lookback window.
  • Search box: filter the current table by domain name.
  • Bookmarked only toggle: show only domains you have pinned.
Clicking a domain name opens the domain detail page, which shows URL-level movers within that domain and a citation trend chart. On the URLs view, two dropdowns let you filter by URL type (Homepage, Product page, Article, and others) and by domain type. The URL type classifications are assigned automatically by Mavel’s page classifier.

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The Movers panel

Each sub-page includes a Movers panel with four tabs: Top, New, Trending, and Losing. Use this panel to spot domains or URLs that are rising or falling in citation share before the change is visible in the main table.

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How to read the gap analysis

The Gaps view (within Sources) shows domains where competitors are mentioned in answers but your brand is not. The headline tiles give you:
  • Total source gaps
  • High-impact gaps (gap score ≥ 60)
  • How many are competitor sources vs. editorial sources
  • How many of your tracked prompts are affected
A gap score this high means competitors appear on that domain for questions directly in your prompt set. Those are the highest-priority domains to target for coverage or placement.

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Turning findings into action

Sources is the input layer for Actions. When you identify a domain that is frequently cited for your category but does not include your brand, such as a review site, an editorial directory, or a comparison page, that becomes a concrete task. The MCP tool get_domain_report and get_url_report give programmatic access to the same domain and URL rollup data, useful for pulling it into a spreadsheet or a custom report. See MCP tools.
A domain that appears in answers is not necessarily one that was explicitly cited by the AI. Some engines retrieve context from a page without surfacing it as a link. The citation rate column specifically tracks explicit citation: check both metrics when prioritising domains.