1. Create your project
Sign in at app.mavel.ai/login (if you’re new, the same magic link creates your account) and follow the onboarding wizard. Give it your website and target markets, and Mavel drafts your project profile, an initial topic set, and a starter prompt list from your actual site content. You confirm or edit everything before anything runs.2. Review your prompts
Prompts are the questions your buyers actually ask AI assistants: the core input to everything Mavel measures. The wizard seeds a starter set; review it and add the questions you care about most. Guidance on writing prompts that produce meaningful measurements is in Setting up your prompts.3. Confirm your brands and competitors
Mavel tracks your brand and the competitors you name in every captured answer. Check the suggested competitor list and adjust it: Share of Voice is only as good as the competitor set behind it. See Brands and competitors.4. Let the first crawl run
Your prompt set runs against the enabled AI surfaces shortly after setup completes, then daily after that. The dashboard fills in as the first answers land. You don’t need to wait on an empty screen; early results appear within minutes.5. Read your first results
Start on the Overview: visibility, position, sentiment, and Share of Voice for your brand and competitors, per surface and over time. Then open Sources to see which domains and URLs the AI engines cited: that list is where your content strategy starts.Answers vary between runs even for identical prompts: AI engines are not
deterministic. Mavel measures trends across daily runs, which is why metrics
stabilize after a few days of data. Judge weeks, not single answers.
Next steps
- Organize prompts with topics and tags
- Turn source gaps into a content plan with Actions
- Query your data from Claude or Cursor via the MCP server