What a chat contains
Each captured answer record shows:- Surface and country: which AI engine ran the prompt, and the country context it ran in (shown as a flag alongside the surface label; in the UI Google AI Overviews and Google AI Mode appear abbreviated as “Google AIO” and “Google AIM”).
- Prompt text: the exact question that was asked.
- Full AI response: the complete answer as it was returned, rendered in full. No truncation.
- Cited sources: the external pages the engine linked or referenced in its answer, listed by domain.
- Brands mentioned: every tracked brand detected in the answer, with your own brand highlighted separately from competitors.
Navigating chats
From the dashboard, recent chats appear in the Recent Chats block. Click any card to open the full chat detail page at/chats/[id].
From other analytics pages (Visibility, Sentiment, Sources), contextual links
take you to the chats behind a specific metric so you can inspect the underlying
answers without losing context.
Each chat detail page includes a View prompt link that takes you directly
to the prompt configuration.
What to use chats for
Sanity-checking brand detections. Mavel’s classifier flags brand mentions in every answer. If a detection looks wrong, open the underlying chat and read the full sentence. The classifier operates on the full response text, so edge cases are visible here. Understanding how engines frame your category. Visibility tells you whether you appear; chats tell you how. An engine might mention your brand positively in one sentence and then recommend a competitor in the next. That nuance does not show in aggregate metrics; it shows here. Quoting AI answers in internal reports. When you need to show a stakeholder what ChatGPT or Perplexity actually says about your product, copy from the captured answer. It is a real answer from the real surface on the day it ran. Investigating source citations. The cited sources panel on each chat shows which pages the engine read. Cross-reference these with the Sources view to understand why certain domains appear, or to spot pages you own that are already being cited without your knowing.Fanout queries
Some AI engines run background sub-queries behind your tracked prompt before generating their answer. Where available, these are captured and shown on the chat detail page. Fanouts are currently collected from surfaces that expose them during a successful answer retrieval, and the Fanouts section of the dashboard provides a project-level aggregate view of the sub-queries running behind your prompt set.AI answers are non-deterministic: the same prompt run twice on the same
surface on the same day can return different answers. Each chat record is a
single captured instance. Trends across many chats, not individual answers,
are the reliable signal. See Metrics overview
for how daily runs aggregate into the metric surfaces.