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AI assistants are becoming the front door to your product. When a prospect asks ChatGPT “what’s the best tool for X”, either your brand is in the answer or a competitor’s is. Mavel measures which, every day, and tells you what to do about it.

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What Mavel does

Mavel runs your buyers’ real questions (“prompts”) against the AI surfaces that matter, captures the full answers, and turns them into daily brand metrics:
  • Visibility: how often your brand appears in AI answers for your prompt set.
  • Position: where in the answer you appear when you do.
  • Sentiment: how the answer talks about you.
  • Share of Voice: your visibility relative to the competitors you track.
Every answer is stored with its cited sources, so you can see not just whether you show up, but which pages the AI engines are reading when they talk about your category, and which pages you need to create or fix.

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Where Mavel looks

Mavel tracks answers across the major AI search surfaces, including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, and Grok. See Surfaces for the current list and how per-country routing works.

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How teams use it

  • Marketing teams track their brand and competitors weekly, find the source domains AI engines trust, and prioritize content work with Actions.
  • Agencies run a project per client and report AI visibility alongside classic SEO.
  • Builders wire Mavel into their own workflows through the REST API and the MCP server, which lets Claude, Cursor, and other AI tools query your visibility data directly.

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Next steps

Start with the Quickstart: it takes about ten minutes to go from signup to your first tracked answers.