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Mavel plans differ on three independent axes: how many prompts you can track, how many AI engines you can enable per project, and how many projects you can run under one organization. Every plan tracks across all enabled surfaces daily; you choose which engines to activate, subject to your plan’s allowlist.

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The plans

Annual billing is available at a discounted monthly rate. Prices shown are EUR; USD pricing is also available. See mavel.ai/pricing for current prices. That page is the source of truth.

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What the axes mean

Tracked prompts: the number of active prompts across all your projects combined. A prompt that is drafted but not yet activated does not count against the limit. If you reach your prompt cap, you can deactivate existing prompts to free up headroom, or upgrade. Engines: the AI surfaces Mavel runs your prompts against. Starter includes ChatGPT, Google AI Overviews, and Claude. Pro adds Perplexity, Gemini, and Microsoft Copilot (six engines total). Growth enables all eight surfaces: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, and Grok. See Surfaces for detail on how each channel works. Projects: each project is an independent tracked brand with its own prompt set, competitor list, and results. Starter supports one project. Agencies typically use Growth or Enterprise to run one project per client.

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Agency plans

Mavel offers Agency plans for multi-client setups. Contact sales to discuss pricing and structure; see mavel.ai/pricing for details.

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Enterprise

Enterprise includes unlimited prompts, projects, and all eight engines, plus custom onboarding and volume pricing. Contact sales from the billing page or at mavel.ai/pricing.

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API and MCP access

REST API and MCP server access require the Growth plan or above. On lower plans, the API Keys page shows an upgrade prompt instead of key management. See API keys and MCP introduction for details on what the API and MCP server provide.

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How plan changes work

1

Go to Billing

Open the billing page from the account menu. Your current plan is highlighted.
2

Select a plan

Click the plan you want. Upgrades and downgrades both route through the same checkout flow.
3

Confirm

Complete the checkout. The plan change applies to your organization immediately.
On upgrade: your prompt cap and engine allowlist expand right away. The next daily run will use the new engine set. On downgrade: your prompt count is clamped to the new plan’s limit: the newest active prompts beyond the cap move back to suggested status, and your earliest-created prompts stay active. Engines not included in the new plan are disabled for the next run. Historical answers for all prompts and engines remain visible; nothing is deleted.
The prompt limit is org-wide, not per project. If you have three projects on a Pro plan, the 150-prompt cap covers all three combined.