> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mavel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sources

> The domains and URLs AI engines cite when answering your prompts: where your content strategy starts.

Every captured answer is stored with its cited sources. The Sources section
aggregates those citations across all your prompts and surfaces: which domains
AI engines trust for your category, which specific URLs get cited most, and
where your own site ranks among them.

## Two views: Domains and URLs

Sources is split into two sub-pages.

**Domains** shows every root domain cited in your project's captured answers.
Each domain row carries:

| Column         | What it means                                                                                                |
| -------------- | ------------------------------------------------------------------------------------------------------------ |
| Domain type    | How the domain is classified: You, Competitor, Corporate, Editorial, UGC, Reference, Institutional, or Other |
| Retrieved      | This domain's share of all retrievals in your project for the selected window, shown as a percentage         |
| Retrieval rate | Share of answers that included this domain, as a fraction                                                    |
| Citation rate  | How often the domain is explicitly cited (linked) in those answers                                           |

Delta badges next to each metric show the change versus the prior period of
the same length.

**URLs** shows the same data at the individual page level, useful when you
want to know which specific article or product page is being read, not just
which site.

## Filtering and navigation

On the Domains view, four filter controls let you narrow the list:

* **Type pills** (All / Owned / Competitor / Other): instantly re-slice the
  table without a page reload.
* **Range pills** (7d / 30d / 90d): change the lookback window.
* **Search box**: filter the current table by domain name.
* **Bookmarked only** toggle: show only domains you have pinned.

Clicking a domain name opens the domain detail page, which shows URL-level
movers within that domain and a citation trend chart.

On the URLs view, two dropdowns let you filter by URL type (Homepage, Product
page, Article, and others) and by domain type. The URL type classifications
are assigned automatically by Mavel's page classifier.

## The Movers panel

Each sub-page includes a Movers panel with four tabs: **Top**, **New**,
**Trending**, and **Losing**. Use this panel to spot domains or URLs that are
rising or falling in citation share before the change is visible in the main
table.

## How to read the gap analysis

The **Gaps** view (within Sources) shows domains where competitors are
mentioned in answers but your brand is not. The headline tiles give you:

* Total source gaps
* High-impact gaps (gap score ≥ 60)
* How many are competitor sources vs. editorial sources
* How many of your tracked prompts are affected

A gap score this high means competitors appear on that domain for questions
directly in your prompt set. Those are the highest-priority domains to
target for coverage or placement.

## Turning findings into action

Sources is the input layer for [Actions](/actions/overview). When you
identify a domain that is frequently cited for your category but does not
include your brand, such as a review site, an editorial directory, or a
comparison page, that becomes a concrete task.

The MCP tool `get_domain_report` and `get_url_report` give programmatic
access to the same domain and URL rollup data, useful for pulling it into a
spreadsheet or a custom report. See [MCP tools](/mcp/tools).

<Note>
  A domain that appears in answers is not necessarily one that was explicitly
  cited by the AI. Some engines retrieve context from a page without surfacing
  it as a link. The citation rate column specifically tracks explicit citation:
  check both metrics when prioritising domains.
</Note>